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Managing Principal


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Rodd Newhouse is a dynamic addition to Wealth Partners Alliance, bringing his extensive expertise in wealth management for private clients, particularly focusing on sports and entertainment professionals. With a proven track record in the industry, Rodd is committed to delivering comprehensive financial solutions to help clients preserve, grow, and transfer their wealth effectively.


As an Accredited Wealth Management Advisor (AWMA®) and Sports and Entertainment Accredited Wealth Management Advisor (SE-AWMA™), Rodd possesses the specialized knowledge and skills to capitalize on opportunities that align with his clients' unique financial goals. He is dedicated to providing a goals-driven experience that seamlessly integrates financial planning and investment strategies, ensuring a holistic approach to wealth management.


Rodd's background speaks volumes about his commitment to excellence. With over 20 years of experience in the sports industry and a deep understanding of investment services, he has honed his skills in building a successful Sports and Entertainment Advisory practice. Coming from a family with multiple NFL players, Rodd has an intimate understanding of the specific wealth management needs and challenges faced by professional athletes and entertainers.


Throughout his career, Rodd has worked with notable institutions in the financial industry as he expanded his Sports and Entertainment Advisory business at both 44 Management and Wells Fargo. He also served as the Pro Personnel Director for the Arizona Cardinals, gaining valuable experience in talent management and strategic decision-making. Rodd's involvement with the NFL Management Council further enhanced his expertise in the industry. Most recently Rodd is a Partner of the ownership group of the Dallas Jackals, a professional rugby expansion team of Major League Rugby. He holds a bachelor's degree from Rice University and a Executive Juris Doctor (EJD) degree from Concord Law School, and a real estate broker license (TX).


In addition to his professional achievements, Rodd actively engages in personal endeavors. He finds fulfillment in his role as a devoted family man, married with two children. Rodd remains connected to his community as a member of the Association of Rice University Black Alumni, contributing his time and expertise to support their initiatives. He is also an advocate for health and wellness and co-founded the 44Strong Foundation, a non-profit organization dedicated to raising awareness and funding research for amyloidosis (heart disease). This foundation, born out of his father's legacy as a former Dallas Cowboys fullback and Super Bowl Champion, exemplifies Rodd's commitment to making a positive impact beyond his professional endeavors.


With his wealth management acumen, dedication to client success, and passion for making a difference, Rodd Newhouse is an invaluable asset to Wealth Partners Alliance, driving exceptional outcomes for clients and contributing to the firm's continued growth and success.

Click below to read Rodd's latest blog articles.

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